XDL BBQ & Industry Night at Bert’s Mega Mall on June 17

Los Angeles, CA (June 8, 2010) — Stunt riding has been around for well over a decade. XDL is in its fifth season. The sport is doubling in size almost every year. But have you ever asked yourself what you really know about it? What are the bike trends? How are they influencing the mainstream? What about riding gear? What happened to all the kids that used to stunt in a t-shirt? Now they are riding in proper gear. But which gear and why? And what do they really want? Where are the business opportunities? XDL BBQ & Industry Night at Bert’s Mega Mall is designed to help you find answers to those and many other questions.

We realize it is short notice but since athletes and staff are in town for XDL Los Angeles on June 18 & 19, and Bert’s Mega Mall is being a very generous host, we thought we’d give it a try.

From 6pm to 8pm XDL staff and athletes will be hosting a series of discussion sessions that will delve into the major topics. Each discussion session will start with a 10 minute talk and then be followed by an open Q&A session:

1. XDL and the Future Direction of the Sport
- Why does the sport exist?
- How has it progressed since 2006?
- Where is it going?
Speaker: Randy Grube
Time: 6:30pm
Location: Café

2. The Culture of Stunt Riding
- What is the stunt culture and how did it originate?
- How does it fit in with the modern action sports culture?
- How do you tap into this market?
Speaker: Thomas Evans
Time: 7:00pm
Location: Café

3. Bikes & Gear
Speakers: Bill Dixon, Joe Dryden, Aaron Colton, Nick Brocha, Alex Flores and others
- What are the popular freestyle bikes and what are the typical modifications?
- How have bikes and their use developed over time and what would the freestyle bike of the future look like?
- What gear do the athletes wear and why?
Time: 7:30pm
Location: Café

Free food will be provided to all participants and Red Bull will be on site as well. Concurrent with XDL Industry Night Bert’s Mega Mall will also be hosting a BBQ and athlete meet and greet for fans of the sport. The meet and greet will include:

1. Static freestyle bike for picture opportunities
2. Autograph and picture session with XDL athletes
3. Free food and copies of XDL Magazine
4. Freestyle bike display
5. Girls
6. Discount tickets to XDL LA on June 18 & 19

This will be your best and most effective opportunity to learn about the sportbike freestyle movement this year so don’t miss it.

Please RSVP to info@xdlshow.com so we can get a head count for food.

Bert’s Mega Mall is located at:
1151 N. Azusa Avenue
Covina, CA 91722
626-974-6600
http://www.bertsmegamall.com

For additional info please visit the following web sites:

For more info on XDL visit http://www.xdlshow.com
For tickets visit http://xdl.vbotickets.com
For XDL merchandise visit: http://www.xdlstore.com
For Red Bull visit: http://www.redbull.com

XDL is the only championship of its kind and is the leader in reaching the core 20-year old sportbike demographic. Each XDL event features the world’s most skilled sportbike riders squaring off in seven unique competitions for over $10,000 in prize money. Since its inception in 2006 the series has built a global following in places as far off as Japan, Australia, France, Thailand and Eastern Europe, and in the process emerged as the fastest growing action sport in America. The stateside event series schedule includes Daytona Beach, Lake Havasu City, Nashville, Los Angeles and Indianapolis. New for 2010, XDL Magazine was launched in time for the season opener and provides a comprehensive overview of the series and its athletes. The new line of XDL apparel is available at http://www.xdlstore.com. And on October 12th, Inside XDL, a documentary drama on the series and its athletes will premier on Versus Network.